Born in the Trenches
We aren't Silicon Valley tech bros. We are Texas political operatives who learned to code because we were tired of losing to Democrats on digital.
Our Mission
To ensure every Republican candidate in Texas—from School Board to Senate—has access to the same digital firepower as the national Left.
For too long, local candidates have been neglected. Agencies chase the big Congressional budgets and ignore the State House and County races where policy is actually made.
WinRedTex was built to fill that gap. We use automation and AI to bring high-end strategy to down-ballot races at a fraction of the traditional cost.
Command Staff
The veterans running your digital war room.
James "Tex" Walker
Founder & Lead Strategist
15-year veteran of Texas politics. Former digital director for 3 statewide campaigns. Specialist in crisis comms and attack ads.
Sarah Martinez
Head of Data & Analytics
Data scientist turn politico. Expert in voter file modeling and P2P targeting. She finds the voters others miss.
Marcus Thorne
Creative Director
Award-winning videographer and designer. Creates the visual hooks that stop the scroll and drive donations.